One of the biggest challenges to brands and companies that are just starting up is public relations. When you’re new you’re dealing with a real Catch-22 situation in trying to get your name out there but lacking any type of budget to hire a good agency to nurture and guide your business in the marketplace. But that doesn’t necessarily mean you have to live without, for some companies like Used Lawn Mowers Plus good PR is a crucial element of success.
This is why I often urge people to do their own public relations, at least in the short term until they can hire outside help. One of the most important aspects of this is generating an effective press release that will not only be read, but given the attention and consideration that you want and that it deserves.
So how do we write up the perfect press release? It’s actually much easier than you think and you don’t need to be some kind of fancy wordsmith to do it either. Does it help if you have some background in writing or previous writing experience? Of course it does. Maybe there’s someone in your employ who has some and then perhaps you can assign this task to them. But if not, here are some suggestions to help guide you to creating the right type of press release. They’re not difficult to follow and I think you’ll be pleasantly surprised with how well you can craft your own used lawn tractors.
There’s nothing worse than a rambling press release that takes forever to get to the point. Media outlets want the specifics and they want them NOW. Who, what, why, how, and where. Give them the facts and be succinct about it.
Keep it Short
When I say ‘be succinct’ I mean it. Brevity is the soul of wit and handing in a press release that’s longer than one page is the fastest way for it to be ignored. Do you have any idea how many of these things come in on a daily basis? Editors and producers are flooded with these things. Make sure yours gets read. Keep it short.
Write Something Interesting
Make your press release relatable. Add a quote at the end, ask a question. Connect what you are saying to something current, a trend or an event. Give the release some kind of relevance that informs the reader and engages them on a personal level.
Have a Voice
Feel free to bring some individuality to your press release. A little charm and charisma goes a long way and it’s the same thing here. Write it with your voice so it stands out. Keep it professional, of course, but put some personality in it. If it’s boring, then why is anyone going to want to cover the best garden tractor?
Check Your Work
I can’t stress this enough – proofread your press release before it goes out. Nothing says “bush league” like a document rife with typos and spelling errors. It shows that you can’t be taken seriously when you didn’t even feel the need to present something that read correctly. Take the time to check your work. Have someone else do it for you if need be. But do it.
Remember, these are just merely some guidelines to keep in mind that are important, but honestly, there is no real hard and fast set of rules to writing a good press release. These are merely smart to follow so you don’t write a bad one. Give them a try, you’re going to do a few drafts before you perfect the one you want to send out but you’ll get the hang of it. I promise.